Thank You Page Reports
Introduction:
The Thank You Page Reports section gives you a breakdown of address validation results for orders placed through your Shopify store for supported countries, which currently include:
United Kingdom
Ireland
Addresses may have been:
Entered manually by the customer during checkout, or
Pulled in from an express checkout option such as Shop Pay, Apple Pay, or Google Pay.
How to navigate your report:
Date range
Use the date range selector to choose the reporting period. By default, reports show data for the last 30 days.
Validation Outcomes
Each processed address is assigned one of four outcomes:
1. Validated
An address is marked as Validated when it matches the official postal address, or when any differences are minor and do not affect delivery.
Examples of minor differences include:
Abbreviations such as “Sq” instead of “Square”
Lowercase instead of uppercase
An extra or missing space
Small spelling errors such as “Dun Laoghire” instead of “Dun Laoghaire”
The goal is to reduce delivery issues while keeping customer friction low. If the difference is unlikely to cause a delivery problem, the customer is not interrupted, and the original address remains unchanged.
2. Suggested close match
This outcome occurs when the entered address is close to an official postal address, but the differences are more significant.
Examples include:
A different city
A different country
A different postcode
An added or missing address line
In these cases, the customer is shown the official postal address and can choose either:
The suggested address, or
Their originally entered address.
3. Validation warning
A Validation warning appears when a likely issue is detected, but a reliable close match cannot be suggested. For example, the address may be missing important information such as an apartment number.
The customer is prompted to edit the address.
4. Rejected address
A Rejected address is an address you have configured as undeliverable.
Examples include:
PO Boxes
Residential delivery only
Mainland UK delivery only
When these are detected, the customer is prompted to provide an alternative address.
Address Corrections
When a close match is suggested and the customer accepts it, the report records the corrections made between the original entered address and the official postal address.
Examples of corrections include:
Fixing a mistyped postcode
Correcting the county
Updating another key address element
This helps you understand what kinds of address issues are being caught and corrected.
Customer Updates
The reports also track cases where the customer manually updates their address using the form on the Thank You Page.
This usually happens after a validation warning, for example when an address is incomplete. If the customer edits the address, that update is recorded in the report.
Customers may also update their address even when no warning is shown. For example, they may:
Notice a small issue in the address
Realise an old address was used through an express checkout option
These cases are recorded under No warning.
